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The most effective Bank Commercials

Published: July 11, 2013 | 6:44 am
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The IliaUni Business Review has conducted a survey to establish which bank has the most effective video commercials. The results have revealed Bank Republic’s ‘friend’s account’ commercial to be the most popular one among the consumers, while TBC’s commercial advertising ‘best consumer loan rates’ was deemed to be least effective. The head of Bank Republic’s Strategic Marketing Department Eka Toroshelidze has commented that the ‘friend;s account’ commercial has attracted an unprecedented level of consumer interest, which has been reflected in product sales. According to her, the video clip clearly explains the essence of the product, and has both an educational and an entertaining character.
The head of TBC’s Public Relations Department Maia Dzirkvelishvili has pointed out that the consumer loan rates advertising campaign has only been running for 10 days, and it is therefore far too early to judge how effective it is. She adds that there has been a notable increase in public interest towards the product since the advertising campaign was initiated.

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