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Samsung Builds Up Galaxy S IV Announcement With Cheesy Flash Mob

Published: March 13, 2013 | 8:18 am
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With just a day away from the Galaxy S IV’s big unveil, Samsung is pushing hard to ensure its next-generation flagship smartphone is on everyone’s mind.

Hence, the company’s ill-advised flash mob, which took place in New York City’s Times Square. Chock full of winks and grins, several men dance around while clad in bowler hats and black and white suits emblazoned with the number “4.”

The men, who are each holding rectangular boards, merge together several times during their performance to display a larger sign that says, “BE READY 4 THE NEXT GALAXY.” Watch the entire video, above.

This flash mob is just the latest in a line of promotional tactics for its “Unpacked” marketing campaign, which also includes a poster and video teasing the S IV.

Samsung is set to formally launch its next-generation Galaxy phone on Thursday, March 14, in New York City.


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