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Outdoor Advertising during the Election Campaign

Published: September 13, 2013 | 8:28 am
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Is there a monopoly on outdoor advertising during the current election campaign? The Editor-in-chief of Resonance Lasha Tughushi has called upon the government to resolve this issue. According to him, the probability of the company that owns the highest amount of billboards across the country working in the interests of one party alone is very high. In response, the advertising company Outdoor.ge has described Mr. Tughushi’s fears as unfounded, stressing that the company is offering equal terms to all the presidential candidates. The cost of advertising is the same for all billboards, irrespective of their location.
Advertising expert Soso Galumashvili has also stated that Mr. Tughushi’s claims are unfounded, and could potentially be damaging for the advertising industry. At the same time, Mr. Galumashvili concedes that certain regulations can be established.
Election messages will appear on the billboards from 15 September. The best locations will be given to those candidates who had submitted their orders earlier than others.

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