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Odnoklassniki is really upping its ante, VK in Trouble, Facebook Loses Users

Published: May 8, 2013 | 7:41 am
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(CNA)- The Guardian published an interesting article, claiming that according to figures provided by SocialBaker analytical agency, in March of 2013 alone Facebook lost a whopping six million of its American users. In the past six months Facebook lost 9 million users from the United States and two million from the United Kingdom. In Russia, although it’s a new market for Facebook and it seemed that Facebook hasn’t even begun to lure in new users, social network’s popularity has also dropped, although by not much – under 8% to a measley half a million users.

Experts believe that waning popularity of Facebook is caused by development of its competitors: Twitter, Instagram, and, for some reason, Path. It’s not big in Russia, at least not yet, but apparently its popularity is skyrocketing, The Voice of Russia reports.

It’s not all bad for Facebook – some countries are still growing markets: this includes Vietnam with a 19% increase to thirteen and a half million users, Brazil with a 6% increase to 70 million, Mexico with 42 million – 5.45% growth and India with a 4% increase in user base – it’s 64 million now.

Speaking of misinformation and social networks, VK – colloquially known as the Russian Facebook – is dealing with their own problems in this regard. Actually, they’ve hit a rough patch recently which included accusations of the network’s founder, Pavel Durov, conducting a hit and run – despite him allegedly not owning a car and using only public transportation. During these accusations a significant number of VK shares changed hands .

Speaking of social networks, Odnoklassniki is really upping its ante. Not only it manages to make more money per user than VK, but it’s becoming safer. I’ve mentioned its child protection tools before. Well, now they’re targeting malware and even malicious social engineering. The social network teamed up with ESET cybersecurity company, known for its Nod32 anti-virus. The joint project provides a special deal on the anti-virus to Odnoklassniki users; moreover, it hopes to bring attention to issues of computer security and raise the level of computer literacy among the social network users.

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