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Nissan stuns with ‘Extrem’

Published: October 23, 2012 | 7:27 am
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Nissan has unveiled the Extrem, a radical concept car aimed squarely at young car enthusiasts keen to make a statement on the roads.

The Extrem has been created specifically for Brazil. It has been designed for and built in the country and has its world debut at the 27th Sao Paulo International Motor Show.

“Brazil is a country of great natural beauty and it has a passionate, rich culture. But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, colour and specification,” said Shiro Nakamura, Senior Vice President and Chief Creative Officer.

“Extrem, with a dynamic, high-character design, is far from conservative. It was created to appeal to the country’s growing band of city-based young professionals who are passionate about design and want to make a personal statement. The lightweight two-door 2+2, has a dynamic stance, fresh surfacing, and a clear rugged ability to tackle the urban jungle everyday,” he added.

Designed by Nissan Design America (NDA) in San Diego, California, in collaboration with Brazilian designers and produced in Brazil, the concept previews a new breed of car. By blending versatility and toughness with the agility of a compact 2+2, the Extrem is a new genre of urban compact sports car.

Although strictly a concept car with no immediate plans for production, elements of the Extrem’s styling offers a glimpse into future Nissan products, for Brazil and beyond.

“We have created Extrem to show how serious we are about Brazil. Extrem is provocative, energetic and engaging and it reflects the passion, innovation and excitement we put into all our cars,” said Christian Meunier, President of Nissan Brazil.

The Extrem’s power would be provided by Nissan’s advanced direct injection and turbocharged (DIG-T) 1.6-litre gasoline engine which shares its technology concept with the powertrain in the innovative Nissan DeltaWing Le Mans race car. The Extrem could also be offered with a choice of front or four-wheel drive with Torque Vectoring for enhanced handling capabilities.

“Extrem suggests that exotic and exciting design need not just be reserved for expensive cars. It shows that innovative, sophisticated design can be made in a clever, attainable way. Extrem is one of our answers to this possibility and it opens an exciting new chapter in our design relationship with Brazil,” said Nakamura.

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