New Car Market in Rustavi
How does the new car market in Rustavi intend to challenge its competitors? The new Eurocar market plans to challenge its rivals through flexible offers and customer-orientated service. The Director of the market Giorgi Dekanozishvili has told TV3 that the market, in which over $6 million has been invested, will be capable of accommodating over 1000 vehicles.
Mr. Dekanozashvili has spoken about Eurocar’s perceived advantages over its rivals. According to him, the market will focus on high quality German car brands, which is a rarity in the Caucasus region.
Rival companies have declined to comment on the subject of Eurocar’s entry onto the market. It is therefore unclear at this stage how they are intend to provide competition to the new player.