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Insurance Companies Clash over the Choice of Colours

Published: August 5, 2013 | 9:23 am
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The insurance company Aldagi has completed its rebranding process. According to a spokesman, following its split from the Bank of Georgia, the company previously known as Aldagi BCI will now be simply called Aldagi, and it will be using green as its primary colour instead of the previous orange. The company started the rebranding process with new initiatives, and says that the changes will not affect the customers at this stage.
The insurance company RD Group has called upon Aldagi to change its rebranding strategy and its use of the colour green and a similar logo to the one which the RD Group have used on the market for the past 3 years. In response, however, Aldagi state that they see no similarities whatsoever.

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