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Hyundai marks record Middle East sales

Published: March 2, 2012 | 10:43 am
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Mar 1, 2012/
Hyundai Motor Company has announced best sales figures for the Middle East region in 2011. The company showed a 9 percent increase in total sales in comparison to 2010, selling a record number of 283,953 vehicles.

In Saudi Arabia, the company’s single biggest market, Hyundai reported an 18 percent growth in sales thanks to the efforts of its three retail partners — Almajdouie Motors in Dammam, Mohamed Yousuf Naghi Motors in Jeddah and the Wallan Establishment in Riyadh.

Of the 106,699 units sold in the Kingdom, the Elantra was the most popular model with some 38,424 units sold, followed by the Accent which sold over 29,369 units. Hyundai’s luxury models, the Genesis and Centennial, reported a whopping 112 percent increase in sales.

Elsewhere, the Korean manufacturer’s record achievements were led by Qatar, which reported the biggest increase by a single country with sales up by 93 percent. They were followed by Kuwait, which registered a 76 percent growth in sales, and Lebanon, which saw sales leap by 35 percent.

The UAE reported a 29 percent rise in sales, while Bahrain and Yemen also registered growth. Syria, Jordan and Oman remain Hyundai’s biggest volume markets after Saudi Arabia.

With the stylish, hi-tech new generation Elantra now on sale in the region, total sales of this compact class car across the GCC and Levant reached 72,980 units. Second biggest seller was the ever-popular Accent, with total sales of 60,322 units.

The Centennial and Genesis represent Hyundai’s line-up of luxury models, embodying the company’s new Modern Premium approach.

Tom Lee, head of Hyundai Middle East’s Regional Headquarters, said: “While our SUV line-up continues to perform strongly across the region, new models such as the Elantra, Sonata, Veloster and Accent, together with our flagship luxury cars, the Centennial and Genesis, are introducing the Hyundai brand into increasing numbers of homes.”

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