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Ford Europe launches compact car

Published: March 6, 2012 | 9:48 am
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GENEVA — The chief executive of Ford’s European operations says policymakers should stop getting in the way of plant closures as the industry responds to shrinking demand.

Stephen Odell said European policymakers shouldn’t just pay lip service to the need for lower capacity.

He also criticized the European free trade agreement with Korea as being lopsided — resulting in seven times more cars arriving from South Korea than heading there from Europe. He hopes the same thing won’t happen with an Indian accord being negotiated.

Idle production lines in Europe are cutting profits as automakers face a contracting market. Ford launched the new B-Max small car on the first press day of the Geneva Motor Show on Tuesday. It will be available to buy at the end of the year.


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