First 24 Hours at Wendy’s in Tbilisi

The first 24 hours at Wendy’s in Tbilisi, and over 500 transactions – the first Georgian branch of the American fast food chain opened on Rustaveli Avenue, and has already served customers of all generations. Soso Pkhakadze, the Chairman of the Supervisory Board at the Wissol Group, which brought Wendy’s to Georgia, has told TV3 that prices at the restaurant are democratic, averaging 3-4 Lari. He explains that the concept of Wendy’s in Georgia was being developed for a year, and the branch incorporates 2 cafes and a children’s entertainment centre along with the fast food restaurant. According to Darrell van Ligten, the President of the International Division at Wendy’s, the company has big plans for Georgia, and plans to open up to 15 branches across the country over the next 10 years. He adds that the next Georgian branch will open in the first half of 2014, but refrains from discussing any more details about future plans.