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Facebook and Yahoo! may be forming strategic alliance

Published: November 19, 2012 | 8:14 am
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November 18, 2012
Female executive powerhouses Marissa Mayer and Sheryl Sandburg may be forging an alliance between their two companies.
UK newspaper The Sunday Telegraph reported that Mayer, who is the CEO of Yahoo! and Sandberg, the COO of Facebook, are discussing ways the they can work together to conquer the internet. There is already some overlap between Yahoo! and Facebook, but according to unnamed sources, “board members expect the talks to lead to much more substantial collaboration based around web-based search.”
Facebook can use Yahoo! to improve its search features, which could also be boon to its advertising platform, while Facebooks 1 billion strong user base could give Yahoo! the manpower it needs to take on Goliath Google. This could potentially end Yahoo! ongoing relationship with Microsoft, where it currently outsources its search.


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