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Chrysler 300 Ruyi Design Concept shown at Beijing Auto Show

Published: April 23, 2012 | 8:05 am
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Chrysler is jumping on the ever more crowded slow boat to China to sell cars and to mark the occasion Chrysler is showing off their 300 Ruyi Concept at the Beijing Auto Show.

The designed for the Chinese market 300 carries the name Ruyi which means “as one wishes” and takes the form of a curved decorative object, like a scepter, that symbolizes prosperity. A ruyi is often crafted of precious materials with beautiful design, carrying a promising meaning of abundant good fortune.

The 300 Ruyi has a Maximum Steel exterior color and added dark chrome to the exterior door handles, grille surround and lower grille tracer. Chrysler wing badges and headlamps contrast with low side sills, rear fascia and dual exhaust tips, are meant to give the car an elegant yet sporty look.

Final exterior touches include a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass (to be in harmony with the Maximum Steel body color), a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

Probably the most exotic exterior feature, and one that pays direct homage to the ruyi, are the 22-inch concept alloy wheels. These ten-spoke wheels feature spokes designed with a curvature reminiscent of a ruyi scepter. The spoke faces are polished with dark chrome pockets, and the Chrysler wing badge is placed on the center caps.

Interior appointments include finishes like black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Brushed patterned trim is incorporated in the center console, upper door panels and flanking the dashboard. Machined metal accent trim is found surrounding the shift gate, both center console storage areas, upon the door and on the steering wheel spokes.

Highlighting the interior are custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Contrasting French stitching, black piping and a ruyi-inspired cloud form (embossed onto the seat backs) complement the sophisticated interior appointments.

The Chrysler 300 Ruyi concept is equipped with the 3.6-liter Pentastar V-6 engine and an eight-speed automatic transmission driving the rear wheels.

“We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand,” said Saad Chehab, President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC. “By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept.”


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