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Castel Georgia’s Influence on Georgian Beer Market

Published: August 6, 2013 | 9:41 am
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Has the Castel Georgia brewery been able to make its mark on the market following a change in ownership and management? The businessman Temur Chkonia became the owner of Castel Georgia several months ago, and planned to set new standards on the Georgian beer market. He has told TV3 that through a simple ‘quality plus price’ formula, Castel Georgia has managed to achieve its goals, and will determine the prices of beer on the local market in future. TV3 will bring you the rival companies’ responses to these statements.

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