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Borjomi on the Russian Market

Published: August 5, 2013 | 9:06 am
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How is Borjomi competing against other well known brands upon its return onto the Russian market? According to a spokesman for IDS Borjomi International, the brand is successfully re-establishing itself in Russia, and the demand on its products is high. According to the spokesman, it is much too early to speak about specific results, since Borjomi is conducting its own rebranding process, which should produce results in the near future. IDS Borjomi products returned to the Russian market on 20 May this year.

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