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Bank Constanta-General Sponsor of Art Gene Festival

Published: July 23, 2012 | 10:24 am
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After 10-day regional tour, final part of Art Gene 2012 festival, will be held at the Giorgi Chitaia Open Air Museum of Ethnography from July 21 to July 29. The festival will offer an interesting programme presenting: folk ensembles, instrumental music, choreography, folklore and crafts from all regions of Georgia, also national minorities living in Georgia as well as guests from Caucasus, Europe (Lithuania, France, Poland, Scotland, England, etc.), Africa and Madagascar. Bank Constanta is the General Sponsor of Art Gene 2012.

Bank Constanta has been the partner of Art Gene festival for three years already. According to Giorgi Gogua, Head of Bank Constanta’s Marketing Department, partnership with Art Gene has been a success as this is the only folk festival in Georgia and its goal coincides with the bank’s strategy of supporting ethnographic culture in Georgia. “It’s important that young generation, who are in general less interested in folk music, attends the festival, this is the segment where we need to promote ethnographic culture most,” declared Gogua.

The two new projects by Bank Constanta are aimed at implementing the above-mentioned goal to make old Georgian folk ensembles and their work popular among youth and urban population.

“This year we’ve been intensively working on supporting folk culture. In parallel to the Art Gene 2012 regional tour, we’ve travelled around all the regions of Georgia and visited live legends of the national folklore like Andro Simashvili in Kakheti, Polikarpe Khubulava in Samegrelo, Islam Pilpani in Upper Svaneti, etc. In the frame of the project, histories and photo portraits have been created of these people, the distribution of which will start with the final part of Art Gene 2012,” stated Keto Giorgobiani, Public Relations Manager of Bank Constanta.

In addition, in the beginning of August Bank Constanta is planning to launch another new project, which envisions studio recordings of amazing Georgian folk ensembles, which will be sold through Internet. This is the very first large-scale precedent when these people are given an opportunity to promote their work on international markets. In the frame of the project, Bank Constanta will open its new type of savings account INBOX for them.

“Money attracted from Internet sales of the songs will be transferred to the INBOX account of the concrete ensemble. In addition, volunteers will be able to financially support their favorite ensembles and transfer desired amount of money on their INBOX accounts,” noted Giorgi Sibashvili, Product Development Manager of Bank Constanta. “INBOX is a flexible product since, different from other banking products, it has simple six-digit account number (INBOX number), which is selected by the consumer. In order to open INBOX account or transfer money to the account consumers do not need to visit the bank, they can use 24-hour fast-payment box instead. What’s most important, no minimum amount is required. The bank adds annual rate on the account. Consumers get SMS after each operation, thus they can better manage their accounts,” he said.

Art Gene guests will be able to open INBOX accounts at special counters, which will be launched throughout the entire city in future and INBOX consumers will have to visit the bank only once- when taking out the money.

Facebook application will also be activated, which will enable INBOX account opening and will offer free-attendance at all the events of Art Gene 2012 final part.

Art Gene festival is held for 9 years already and every year it promotes a new topic. This year the slogan of the festival is Take Care of Your Family, the main message of which is to hand over family values and traditions to new generation.

Art Gene 2012 started in Kakheti n July 3. Regional tour covered: Kvareli, Zugdidi, Tskaltubo, Chokhatauri and Poti.





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