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Automakers Should Open Local Production to Succeed in China

Published: April 30, 2012 | 9:32 am
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Renault Talisman- Car for Young Ambitious Businessmen


China is the largest automobile market of the world and to become here the appreciable player, foreign automakers should open local production. In the following years as it is emphasized in the medium-term plan of Drive the Change calculated till 2016, Renault plans to construct the plant in China. Renault’s distribution network will increase from 80 dealer centers in 2011 to 170 in 2014.

Talisman is a new flagman sedan of Renault for the Chinese market which personifies the concept of “practical luxury” (casual luxury). The elegant design and the interior best in the class are focused on young businessmen who want to have the car corresponding to their personal and business ambitions.

Talisman is issued in Korea at Renault Samsung Motors plant and will be exported to China, since the middle of June, 2012 at the starting price of Yuans 318 800 (Euros 38 652).

Renault sales in China increased more than four times since 2009, in big degree thanks to success of Koleos which received 8 awards in China.

In 2011 in China 24 100 Renault cars were sold that more than for 60 % exceeds sales for 2010. The crossover of Koleos appeared the extremely successful and today is the leader in the Chinese market. In 2011 the offered ruler was expanded the Scenic, Laguna, Latitude, Fluence and Megane CC models.

In spite of the fact that Renault was the minor player in the Chinese market, the company plans to increase growth rates in the following years, thus preparing a platform for long-term work in the region.

“The issue of Renault Talisman in China emphasizes importance of the Chinese market for Renault and confidence of our future here”, the Director General and the President of the Renault company Mr. Carlos Ghosn noted.



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