Advertising during the Presidential Election Campaign

Will the amount of money spent by presidential candidates on advertising determine their success? According to the official information, the United National Movement has spent in excess of GEL 25 million on pre-election advertising in recent years. Niko Tevdorashvili, the head of the consulting company TMG Marketing, has told TV3 that there is a clear leader in the presidential race, and the majority of the candidates will be fighting for the second place, although this will not necessarily reduce their activity in terms of advertising.
According to the PR expert and spokesman for the Publicity Group Eldar Pirmisashvili, the presidential candidates have thus far not been particularly proactive in their advertising campaigns. They are therefore expected to spend most of their resources during the month of September. Mr. Pirmisashvili expects the candidates not to spend large amounts of money on advertising, and instead to focus on free political advertising and direct dialogue with voters.