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Advertising during the pre-Election Period

Published: July 22, 2013 | 8:37 am
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How is the advertising market preparing itself for the upcoming presidential elections? The staff at the company Outdoor.ge expect the campaigning to begin in earnest in August. As for the prices of outdoor advertising, a spokesman for Outdoor.ge states that they will be similar to last October’s parliamentary elections. A senior consultant at Jepra Soso Galumashvili expects the prices for advertising to increase during the pre-election period, as usual. He adds that the advertising market will not be balanced, with a few select companies receiving the bulk of the workload.

Public Relations expert Niko Tevdorashvili has told TV3 that on this occasion, the candidates will place more emphasis on direct communication with the electorate, refraining from placing large amounts of money into advertising.

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